Men’s Underwear Market Size, Share, Trends, Growth and Competitive Analysis
Men’s Underwear Market Size, Share, Trends, Growth and Competitive Analysis
Blog Article
Men’s Underwear Market - Size, Share, Demand, Industry Trends and Opportunities
Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – and Industry Trends.
The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.
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**Global Men's Underwear Market Analysis**
The global men's underwear market is a dynamic and competitive industry that has been experiencing steady growth over the years. The market is expected to continue expanding, driven by factors such as changing fashion trends, increasing disposable income, and growing awareness of personal hygiene and grooming among men. In this analysis, we will delve into the various segments of the men's underwear market, key market players, market trends, growth drivers, and challenges.
**Segments**
1. **Product Type**: The men's underwear market can be segmented based on product type into briefs, boxers, trunks, boxer briefs, and others. Briefs are traditional and offer high support, while boxers are loose-fitting and provide more breathability. Trunks are a hybrid between briefs and boxers, offering a snug fit with shorter legs. Boxer briefs combine the support of briefs with the coverage of boxers, making them a popular choice among men.
2. **Material**: Underwear can also be categorized by material, including cotton, polyester, nylon, silk, and others. Cotton is a preferred choice for its comfort and breathability, while polyester and nylon are known for their durability and moisture-wicking properties. Silk underwear is considered a luxury option, offering a smooth and soft texture.
3. **Distribution Channel**: The distribution channels for men's underwear include online retail, specialty stores, department stores, supermarkets/hypermarkets, and others. Online retail has seen significant growth due to the convenience of shopping from home, while specialty stores offer a personalized shopping experience. Department stores and supermarkets/hypermarkets cater to a wide customer base.
**Market Players**
- Hanesbrands Inc.
- Philips-Van Heusen Corporation
- Ralph Lauren Corporation
- Jockey International
- Calvin Klein
- Fruit of the Loom
- Under Armour
- Tommy Hilfiger
- Emporio Armani
- 2(x)ist
**Market Trends**
One of the key trends in the men's underwear market is the increasing focus on sustainability and eco-friendly materials. Consumers are becoming more conscious of the environmental impact of their clothing choices, leading to a rise in demand for underwear made from organic cotton or recycled materials. Brands that prioritize sustainability are gaining traction in the market and attracting environmentally-conscious consumers.
Another trend shaping the market is the growing popularity of athleisure underwear. With the rise of athleisure wear in mainstream fashion, men are seeking underwear that offers both comfort and performance. Moisture-wicking fabrics, seamless designs, and anti-odor properties are becoming standard features in athletic underwear, catering to the active lifestyle of modern men.
**Growth Drivers and Challenges**
The men's underwear market is being driven by factors such as increasing disposable income, urbanization, and a growing emphasis on personal grooming among men. The rise of e-commerce has also expanded the reach of brands, allowing them to tap into new markets and target a wider audience. Additionally, collaborations between fashion designers and underwear brands have led to innovative and stylish collections, further fueling market growth.
However, the market also faces challenges, including intense competition, pricing pressures, and the impact of economic downturns on consumer spending. Counterfeiting and the presence of copyright products in the market pose a threat to genuine brands, affecting their market share and reputation. Brands need to differentiate themselves through quality, innovation, and marketing strategies to stay competitive in the evolving men's underwear market.
In conclusion, the global men's underwear market is a dynamic and evolving industry with a range of segments, key players, trends, growth drivers, and challenges. As consumer preferences and fashion trends continue to evolve, brands will need to adapt and innovate to stay ahead in this competitive market.
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.
TABLE OF CONTENTS
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Research Methodology
Part 04: Market Landscape
Part 05: Pipeline Analysis
Part 06: Market Sizing
Part 07: Five Forces Analysis
Part 08: Market Segmentation
Part 09: Customer Landscape
Part 10: Regional Landscape
Part 11: Decision Framework
Part 12: Drivers and Challenges
Part 13: Market Trends
Part 14: Vendor Landscape
Part 15: Vendor Analysis
Part 16: Appendix
Countries Studied:
- North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
- Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
- Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
- Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Objectives of the Report
- To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
- To estimate the market shares of major segments of the Men’s Underwear
- To showcase the development of the Men’s Underwear market in different parts of the world.
- To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
- To offer precise and useful details about factors affecting the growth of the Men’s Underwear
- To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
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